101 – D3, Muhammad Al-Awadi Building, Al Garhoud, Dubai, United Arab Emirates
Open : 9am - 9pm (Mon-Sat)

24*7 CUSTOMER SERVICES

+971 56 353 7751

MERCHANDISING

We follow the strategic and operational process of managing the entire product lifecycle for clothing and textiles, from the conceptual stage to the final sale to customers. Experienced merchandisers coordinating various aspects of production, procurement, marketing, and sales to ensure that the garments meet market demand, are of high quality, and are priced competitively.

SAMPLE DEVELOPMENT

We take special care in the sampling department, as we understand that the core of garment is the sample. Sampling team consists of 2 highly efficient technical personnel, controlled by efficient designers, reporting directly to the merchandiser. Our sampling department is well equipped to produce best samples in the least possible time.

QUALITY CONTROL

We follow the quality control with s a crucial and multifaceted process that ensures the garments produced meet the highest standards of quality, consistency, and reliability. It involves a series of systematic checks and procedures designed to identify and rectify defects, maintain uniformity, and ultimately deliver garments that meet or exceed customer expectations.

IN LINE INSPECTION

In Line Inspections starts the moment the production starts. It includes checks in different stages of production i.e. knitting, dyeing, fabric cutting, sewing, finishing & packing for garments. Written inspection reports are prepared, confirming observations and a copy is given to the authorized departments for follow-up & rectify the problems detected in ILC.

MID LINE INSPECTION

The procedure conducts a few day after the Inline Production Check, particularly when decencies have been found during ILC depending on the shipment date. For large orders MLC are performed. The MLC is conducted to ensure that any variation/ discrepancies previously reported are being corrected during further production and that a satisfactory quality standard is being achieved.

KNIT FABRICS

A knitted fabric consist of forming yarn(s) into loops, each of which is typically only released after a succeeding loop has been formed and intermeshed with it so that a secure ground loop structure is achieved.

Forms of Knit Fabric:

Single Jersey | Rib | Double Knitted | Spandex | Jacquard | Interlock | Lycra | Fleece | Pique

WOVEN FABRICS

Woven fabrics are produced by the interlacing of warp and weft in a regular pattern or weave style. The fabric's integrity is maintained by the mechanical interlocking of the fibers. Drape (the ability of a fabric to conform to a complex surface), surface smoothness and stability of a fabric are controlled primarily by the weave style.

Forms of Woven Fabric:

Basket | Leno | Mock Leno | PLain | Satin | Twill

SINGLE JERSEY

DOUBLE KNITTED

SINGLE FLEECE

FRENCH TERRY

PIQUE

INTERLOCK

SPANDEX

1x1 RIB

2x2 RIB

JACQUARD

POPLIN

TWILL

OXFORD

GABARDINE

TAFETA

DENIM

MELANGE

FLANNEL

END ON END

VALVET

Design

The process begins with the design phase, where fashion designers and creatives conceive the clothing's style, appearance, and functionality. Sketches, patterns, and fabric selections are made, taking into account market trends, consumer preferences, and brand identity.

Cutting

Once the designs are finalized, patterns are created. These are templates that serve as guides for cutting fabric pieces into the desired shapes and sizes. Precise measurements and calculations are essential to ensure a proper fit.

Sewing

The cut fabric pieces are sewn together using specialized sewing machines. Each garment goes through a series of sewing stages, from seams to hems, and the addition of closures like zippers or buttons.

Finishing

Final touches, such as ironing, pressing, and folding, are applied to garments to achieve a professional and wrinkle-free appearance. Labels, tags, and branding elements are added during this stage.